The document provides an analysis of a local newspaper called the Islington Gazette aimed at readers in Islington, London. It finds that the newspaper uses bright colors and many images to attract readers' attention, though this makes it seem less like a serious publication. The main story is about a plan for a strip club, but a smaller headline discusses council tax freeze, which seems like a more important local issue. Most of the front page is taken up by advertisements and images. The newspaper also includes free guides on TV and local property to encourage sales. Its website provides updated content more regularly than the weekly printed paper and organizes information into categories for easier browsing.

1. Masthead Dateline Headline in Caps Front cover splash Strap line Advertisement Caption Supports story Website 4 colour picture

2. Cross-reference Strap line in bold Masthead printed in the corner Headline

3. Variety use of images Masthead Dateline Price Advertisement Headline By-line Cross-reference Most of this front cover is taken up by images

4. Context Headline Advertisement By-line Seasonal Image Support story

5. Analysis of newspaper and website The newspaper is branded as the Islington Gazette therefore it is aimed at the local people of Islington. The Masthead is in a bright colourful colour which will attract consumers attention. My first expressions of the newspaper is that it looks as if it is not a serious newspapers, there are a variety of colours used which does not give off the impression of an important paper. “ Seeing red over strip club plan” this sentence has been selected as the main story, this would apply to mainly men who are interested in strip clubs this does not give off the impression of a paper worth reading. However underneath the image is a small heading “ A freeze on council tax” this however sounds more important and relevant than strip clubs but is selected to be presented as a small heading.

7. The Masthead stays exactly the same on the newspaper and website. This is not to confuse readers On the website viewers have navigation links they could click on which will provide more information and updates regularly. They also can view the newspaper on the website whenever they want, local newspapers are published once every week however having the website allows viewers to be updated regularly. The website have more features than the newspaper like more pictures, videos clips and adverts. On the websites the content is put in to categories which is much easier and less time consuming. However the information displayed in a newspaper is the same on the website.